Our Story

The idea for In On It was born when our co-founders, Meghna Mittal and Namrata Kothari, moved back to Mumbai from New York and discovered that the online space in Mumbai was just not as good as the Big Apple at keeping them updated with what was going on in their city. As there really are a ton of things to do and discover in Mumbai, InOnIt.in was launched to keep its users updated on everything from shopping to restaurants, events and shows to weekend holidays and luxury spa treatments.

Once the website was launched successfully in April 2011, the duo decided to take it a step further - why give users only a magazine when you can also give them the ability to pick things they like and purchase them? So was born this shop-azine or maga-shop, whatever you would like to call it.

So far, we have loved introducing you to new and fun designers and brands across India. Now we want to make this process of discovery to purchase seamless for you. Like that handbag you see? Well, you can simply click to buy it now!

We will keep evolving and hope to bring to your desktop, laptop, iPad, Chromebook, PC, Blackberry, iPhone, Android - whatever it is - the best of all we can find.