Launched in January 2009, Indigreen is a fusion of art, high fashion, eco friendly values, fair trade ethics and a heavy dose of Bollywood & Indian kitsch. And so, Indigreen's Limited Edition signature organic cotton collections have hand painted Bollywood theme posters with unusually funny (an sometimes cheesy) 'go green' / social messages incorporated into their design.
This fusion of green values, art and messaging makes Indigreen a unique, ‘communicative’, fun and 100% ‘in your face’!